Attribution
First Touch
Organic Search42%
Meta21%
Google18%
Email12%
Direct7%
Last Touch
Organic Search12%
Meta18%
Google22%
Email28%
Direct20%
Linear
Organic Search24%
Meta22%
Google20%
Email18%
Direct16%
Data-driven
Organic Search31%
Meta25%
Google18%
Email14%
Direct12%