Marketing Performance
Total Spend
$128,400
14.6%vs prev. period
Conversions
9,842
8.3%vs prev. period
Avg. Cost per Acquisition
$13.05
5.8%vs prev. period
CPC
$8.205
4.2%vs prev. period
ROAS
4.27x
11.2%vs prev. period
Funnel Conversion Breakdown
185,256
Impressions
16.9%
112,125
Clicks
23.4%
85,256
View
59.8%
41,527
Signup
Traffic Trend
Spend by Channel
M
G
T
+24.3%
in
@
0100200300400500
Campaign Insights
Campaign
Channel
Spend
Conv.
CAC
ROAS
Performance
Insight: Performance drop caused by increased competition and higher CPM.
Channel Goal Tracking
On Track
42%
At Risk
34%
Off Track
24%
GGoogle Ads — CPC Target
CurrentTarget
1,2001,500
GGoogle Ads — Conversions Goal
CurrentTarget
2,5003,500
GMeta — ROAS Target
CurrentTarget
2.94